Hello! I'm Rachel
I am a Chicagoan and graduate from The University of Texas. I have a passion for social media marketing and content creation.
Rachel O'Donnell
Social Media Marketing
Phone:
773-351-2021
Email:
Located: ​
Chicago, IL​
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EXPERIENCE
2024-Present
Sr. Social Media Coordinator
CHICAGO BLACKHAWKS
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Oversees the daily publishing of the Blackhawks primary social channels across X, Facebook, Instagram, TikTok, Youtube and LinkedIn contributing to the Blackhawks leading the NHL in followers, average engagements and video views in the NHL
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Creates comprehensive social media strategies, goals and tactics- steering daily and long-term campaigns resulting in the Blackhawks generating over 24.3 million engagements during the 2023-24 season (a 40% increase YoY) and $10.1 million in value (29% YoY)
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Develops a cohesive team voice tailored to each social media platform, ensuring consistency across channels while optimizing content to meet platform-specific needs
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Streamlines planning with external departments such as Event Marketing, Corporate Partnerships, Community Outreach, Player Relations and Revenue to deliver a unified brand narrative across social channels
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Provides actionable insights through monthly social media performance reports, utilizing data to track team goals and enhance strategic planning
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Manages the Social Media Coordinator and relationships with external creators
2021-2024
Social Media Coordinator
CHICAGO BLACKHAWKS
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Contributed to daily platform publishing focused on sentiment monitoring, community engagement and weekly reporting including outlining successes both internally and across the social landscape to continue to improve the presence of the brand
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Captured and edited video content using iPhone, ensuring alignment with brand voice and maintaining consistent visual and messaging standards across platforms
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Spearheaded global audience engagement through strategic player and influencer marketing yielding collaborations with 29+ local and national entities such as the NHL, ESPN, NBA and Bleacher report
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Collaborated with corporate partnerships to create branded content deals across 25 different partners; leading ideation, strategic maintenance and data reporting
2019-2021
Director of Digital Content
INDY FUEL HOCKEY
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Lead content strategy across digital channels including organic and paid social media, email marketing and website management – driving the Indy Fuel to achieve a top 5 ranking in social media followings and a 28% increase in follower growth
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Implemented traditional marketing strategies across television and print materials which contributed to achieving top-ranked box office sales in the ECHL
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Managed player relations during community and marketing events, fostering engagement and visibility
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Designed graphics for social channels and marketing efforts using Adobe Design maintaining brand consistency
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Oversaw production from the Director of Communications and Media Relations Interns
2018-2019
Digital Content Coordinator
INDY FUEL HOCKEY​
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Spearheaded video production efforts for the content team, edited and produced videos using Adobe Premiere and After Effects for social channels and in-game experience
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Contributed to the daily publishing across social channels, focusing on community engagement and developing visually engaging and attention-grabbing content to enhance brand visibility
EDUCATION
2014-2018
Bachelor's Degree
THE UNIVERSITY OF TEXAS
Class of 2018
2010-2014
High School Diploma
WHITNEY M. YOUNG MAGNET HIGH SCHOOL
Class of 2014.
Campaigns
Chris Chelios Jersey Retirement
105
POSTS
17.4 Million
IMPRESSIONS
605K
ENGAGEMENTS
2.6 Million
VIDEO VIEWS
$379K
POST VALUATION
Sponsorship Integration
Connor Bedard Draft Day
141
POSTS
36.5 Million
IMPRESSIONS
1.4 Million
ENGAGEMENTS
10.7 Million
VIDEO VIEWS
$548.7K
POST VALUATION
Sponsorship Integration
DESIGN EXAMPLES
Photoshop
SKILLS
Social Media Management
Slate
Delivra
Adobe Creative Cloud